Why Your Small Business Should Outsource Web Development

It’s no secret that for businesses to be successful in this digital age, having a strong online presence is essential. A modern website will attract customers, nurture relationships, and add credibility to your operation. Whatever you are selling, a well-constructed, professional-looking website is your storefront. If you are one of the 25% of small businesses who don’t have a website, then now is the time to get one. And for those who have one, then you have to take another look at what you have. Is your site really what it should be? A recent study found that 91% small business sites aren’t even mobile friendly, and that’s not the only scary statistic! Getting a great website can be a big deal for a small business, and that is why more and more companies are turning to outsourcing web development. Here are six reasons why your business should do it too.

To save money

Building a website that your business needs can be tricky, especially if you’re trying to develop it with an internal team. Hiring in-house web developers can be a costly affair. Recruiting the right staff takes time, and if you can’t test their skills, you need to hire a human resources specialist who can. You also need to provide office space and usable equipment both on-site and, increasingly, at this time, remotely. Outsourcing website development is a smart way to avoid these costs.

Win time

If you are a small business owner, chances are you have a huge number of plates to spin. If you are developing your site in-house, getting it right will take a lot of time and attention. Hiring, getting the right equipment, training, tracking your team, and measuring progress will waste your time. It will consume your mental space and probably cause a lot of stress. Unless you are a professional developer, your talent and effort should be focused on what you do best: growing your business. By outsourcing your web development, you can devote your time to the processes that you are expert in: sales, customer service, and strategy.

Access the expertise you need

By outsourcing, you give your operation access to a huge pool of talent. While saving money and time, you don’t compromise on the quality of service. Web development companies are made up of trained and expert developers and designers. These professionals will work with you to bring your vision to life. And these days, it can all be done remotely, from anywhere in the world. You can outsource to companies around the world, giving you access to the best talent at very competitive prices. By opting for custom offshore web development, you will get the skills you need to build the premium, fully optimized website that your business needs and your efforts deserve.

Get the best quality products

When you outsource your web development, you not only have access to the best talent, but also the best and most up-to-date technology. Specialized companies also have the most advanced IT infrastructure and resources. The seasoned professionals you will work with understand all of the latest software and hardware solutions and can take complex coding steps. Their experience and knowledge, combined with the most advanced technology, will ensure you get a website of truly excellent quality.


No matter their size, businesses today need to be more agile and flexible than ever. You need to be able to quickly increase your assets when you need them and reduce them when necessary. Your website is no different. If you are using an internal system, you may be presented with a site with page limitations. This allowance can be quickly used up, making it difficult to add additional content which is so important in keeping your site high in search engine rankings and presenting new information to your customers and customers. While allocation isn’t a problem, making the changes you need can be slow and unwieldy. Using an outsourced web development company means that you can quickly scale up or down your website, when you need it.

Reliability and security

Once your website is up, that’s not the end of the story. To get the most out of it, it will need to be regularly updated to take advantage of changing technological developments. It will also need continuous monitoring to make sure it stays in top condition. Again, this can be a very expensive engagement with an in-house solution. Your outsourced web development partner will be able to do the heavy lifting for you with world-class, cost-effective support services. They will also be able to provide the highest level of web security, with the strongest data encryption and firewalls to combat the ever growing threat posed by hackers and malware.

James S. Joseph