Given that the internet remains one of the most effective ways to market your business in 2021, it’s no surprise that so many people are emphasizing the importance of having a website.
ABOUT THE AUTHOR
Amy Cross-Webber is the Marketing Manager of it’s seeze Websites
It is true, although it is not entirely true. Yes, even if you need a website, the thing you need the most is an effective website.
Even if you plan to network locally and expect the majority of your customer base to be from your area, it’s more than likely that people will meet you online first.
In a recent statement from Federation of Small Businesses, they confirmed that 97% of consumers will use the Internet to search for products and services. Then, of these, 82% will use a mobile phone.
So, given the above, what do we mean by an “efficient” website? Well, it has to consist of three elements. These are:
– It should be easy to find on search engines such as Google;
– It should be easy to use on mobile devices; and
– It should provide a great user experience once people land on your site.
As long as your website can do these three things, it should be an effective way to attract customers, drive sales, and improve your brand’s reputation.
So how do you go about building your website? If you are on a budget, more than likely you have considered using web hosting companies that allow you to build a website on your own. However, you can also consider paying professional web designers to create your website for you. This article will take a more detailed look at how to choose a web hosting company, and whether you should try to build a website yourself.
Pros and cons of building your own website
Of course, the most important benefit of building your own website is the price. Sitting behind a laptop, picking out a service, and going about building the site yourself is arguably the cheapest option, although it will vary depending on what you want your site to do.
One of the most frustrating things about building your own website is the fact that it can be a pretty complicated process. Where some vendors may state that you could be up and running in under an hour, realistically, for your website to function properly and effectively present your brand in a unique way, it will take time and patience.
This uniqueness can’t go that far, since most of these self-service websites follow a strict model. As a result, you might end up with a basic looking site that doesn’t have a lot of features. Most small businesses have a plethora of originality to offer the world and that can get lost when trying to build a website on your own which in turn could affect your overall branding.
If you are willing to take the risk and try to make your own site, when choosing a DIY app, do not just consider a star rating, but read the reviews to gather information on the difficulty of use. website builders and what they allow their users. do over them.
Call on a designer: national or local?
If, after reading the above, you have decided to hire someone to design your website, the next question you have is whether you should go for national or local designers to help you out.
A larger national vendor will likely use a closed source content management system (CMS), while a smaller local designer will likely use a free open source content management system, such as WordPress, Drupal, or Joomla.
Large national suppliers
One of the main disadvantages of using a larger domestic supplier is that it is usually quite expensive.
This is another case where you will need to do some research on what previous customers have said about the provider as you will need to make sure that you choose one that offers great customer service, support, security. and also help with SEO.
This is important because it means that not only will you end up with a unique design that you like, but that it will also draw people to your website and provide a solid return on your investment.
Other downsides to using large organizations are that many of them will outsource their work to centers outside the UK, this means security may not be as tight as you would like for your business. business and if you’re trying to get online support after the fact. , this might be quite difficult to find.
Make sure that the organization you use is worth the money you spend on it.
Small local designers
While most of the time a small designer might seem like the more accessible option, you might be surprised at how expensive they can be. They will also likely be unable to offer the same kind of design features as large organizations, as they will have to rely on regular updates of the different plugins they will be using.
You will also need more patience when dealing with small designers as they will not have the same infrastructure that a large company can offer. As such, building your website can be a much slower process.
You might also run into continuity issues with these organizations due to their size, they are more likely to close their doors or change lines of work, this means that support after your website is set up might be scarce.
An exception to the above
There are, however, exceptions to what has already been said. There are a few web design companies in UK that fall under the category of ‘large domestic providers’; however, likes to stand out from others through being a website design franchise which means they have a network of regional consultants which makes everything much easier and more personal when it comes to building your website.
So the main points to remember are to decide if you have the time and skills to build your own website and then decide which business to use to establish your online presence.
Be sure to do your research and check out reviews of the companies you plan to work with.