Top 7 Web Hosting Trends in 2021 – Web Hosting | Cloud Computing | Data center
In January 2021, there was 4.66 billion active Internet users (1) around the world – 59.5% of the world’s population. This means that more than half of the world’s population is online.
From purchasing products and services online to signing up for online training courses, the Internet has become an indispensable part of our lives. It is a boon for ecommerce sellers and other businesses who can easily reach out to their customers anytime and seamlessly promote their products by creating an online presence. One of the many reasons there are more 1.5 billion websites (2) on the World Wide Web today.
The growing importance of online presence is driving demand for web hosting services. This is a golden opportunity for web hosting providers. But to take full advantage of this opportunity, it’s important to stay on top of web hosting trends.
To help you out, we’ve come up with the top 7 web hosting trends for 2021 that you need to bookmark now.
1. The future is multi-cloud
To build a resilient and agile business, you must rely on technologies that evolve with you. Many organizations learned this the hard way when the COVID19 pandemic struck.
Cloud computing is one of the most popular digital technologies on the market right now. And why not, it offers everything a modern business needs to stay on top of its game. From low initial investment and instant scalability, to high-end data security and resource flexibility, cloud hosting has been a technological breakthrough of this decade.
This is the reason why the demand for cloud hosting does not appear to be declining anytime soon.
A multi-cloud architecture defines an IT model that uses at least two different types of public, private, or hybrid clouds. With distributed cloud solutions from multiple vendors, businesses can achieve increased efficiency and economies of scale.
Over half (55%) of organizations currently use multiple public clouds, with 21% reporting using three or more.(3)
It also helps them choose the best services from different cloud providers. For example, they can choose a cloud provider based on their premium security offering, while another provider can guarantee high download speed for their customer-centric application.
While setting up a multi-cloud arrangement is not easy, with the right expertise, businesses can achieve full agility and workload mobility. As a web host, you should keep this trend in mind when preparing your service offering.
2. Green accommodation is gradually becoming a necessity
Green hosting defines web hosting that uses renewable energy resources or offsets the energy consumed by servers with the help of green initiatives.
Now you might be thinking, how can buying hosting affect the environment?
Let’s dig deeper. When a customer buys hosting, he secures a place in the internet world where his data will reside (website). These data are stored in servers. These servers operate continuously year round and must be kept in cooled environments, resulting in the generation of a significant carbon footprint. This makes them harmful to the environment.
The effect can be best understood when you realize that there are currently billions of websites and data centers around the world.
Green web hosting providers are actively trying to use eco-friendly initiatives like using renewable energy to run data centers. These companies are REC (Renewable Energy Certificates) or VERs (Carbon Offset Certificate) certified.
In the years to come, with more and more discussions about protecting the environment and reducing the carbon footprint, eco-friendly accommodation may become the first choice of guests.
3. Security will take center stage
Internet security will take center stage in the web hosting service industry this year and for years to come. The reason is the pandemic which complicates the security landscape – introducing new threats and vulnerabilities. COVID-19 scams pose serious threats to personal and business data. As a result, there is growing concern about data security and growing cyber attacks.
In a report, Gartner predicted that global cybersecurity spending is expected to reach $ 133.7 billion in 2022.
As people become more aware of cybersecurity and its importance, web hosting providers will need to make security an integral part of their service offerings.
Not only that, but you will also need to follow the best security protocols within your organization. Even a small cybersecurity incident can ruin your reputation. Some of the best cybersecurity practices may include adoption two-factor authentication, SSL certification, unified protection, and compliance checks for CMS (Content Management System).
Many website hosts also offer domain privacy services. A domain privacy service ensures that customer’s domain information on WHOIS (a public domain directory) remains anonymous and private.
Another important security offer is HTTPS. Today, offering HTTPS more than a cool feature has become a must. HTTPS can not only improve the security profile of any website, but also help it rank higher on search engines like Google.
Suggested reading: Top 10 cybersecurity trends in 2021
4. Decrease in traditional data centers
In one of his blog posts, Gartner predicted that by 2025, 80% of businesses will close their traditional data centers.
Spending on traditional data centers is slowly declining due to increased reliance on cloud-based servers and co-located data centers.
Today, not all organizations build their own data centers. Instead, they choose data center services from large vendors to reduce infrastructure setup costs. While “cost” may seem like the primary reason people turn to co-located data center space, network performance is just as, if not more, a reason. By migrating to the cloud and colo, businesses can:
- Improve the scalability of applications and infrastructure
- Improve data center security and resiliency
- Reduce capital expenditure
As the demand for traditional data centers declines, the hybrid and multi-cloud architecture will become more important.
5. Added value is the key to differentiation
When it comes to the service industry, a supplement is always desirable. This also applies to web hosting providers. It’s not what you offer that sets you apart, it’s what you offer that attracts customers the most.
This is more relevant in today’s era where the customer is looking for value. Gone are the days when hosting was all about server space and file storage. Today there are tons of different offers that can set you apart from the competition. These include offers such as SSL, web design, email marketing, automating tool, control panel, website optimization, SEO, etc.
Providing your customers with value-added extras makes you the one-stop-shop or first port of call whenever the customer needs a new service or product.
6. Growth of managed web hosting
Managed web hosting is one of the more exciting web hosting trends to watch this year.
Managed hosting is where the service provider manages the necessary website operations such as backups, system updates, technical support to their own end. This means that the customer who purchases the service does not have to worry about management and administration.
Unmanaged hosting services come with a lot of hidden costs like cost of hiring system administrators, database administrators, security teams, etc.
Managed hosting can cover these additional costs for you and your customers. Plus, you and your customers can focus on the core business goals and competencies.
Managed hosts can also take care of website security through advanced server monitoring, proactive detection of vulnerabilities and other irregularities.
7. Rise of DIY website builders
The biggest competition for web hosting providers is DIY website builders.
These DIY website builders provide customers with easy and intuitive drag and drop functionality, allowing them to build a website from scratch. Much of this attracts customers who like to control their website – in terms of appearance, but don’t necessarily have the technical knowledge to do so.
Website builder tools allow them to build beautiful websites without any coding or design experience.
The global website builder software market was valued at USD 6,525 million in 2018 and is expected to generate approximately USD 13,605 million by the end of 2027. (4)
The growing demand for website building software is an alarming trend for web hosting providers. Many web hosting providers have started offering DIY pages and website builders as add-ons. Nonetheless, the real benefits of web hosting go beyond a simple website and design. Speed, security, functionality, and scalability are other factors that web hosting providers can offer.
We hope you liked our list of top web hosting trends. Did we miss something? Share your thoughts via the comments section below.