PE-Backed Northern Michigan Web Hosting Company Acquires Web Developer

TRAVERSE CITY — Backed by Private Equity CloudAccess LLCa Northern Michigan-based cloud hosting provider, completed the add-on acquisition of Miller Media Inc.

Bloomfield Hills-based Miller Media, 30, provides web development and search engine optimization. The digital marketing agency focuses on internet-based strategies, usability, website design and development.


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The agreement will allow teams from both companies to expand service offerings, according to a statement.

“Combining the expertise and assets of each company presents significant opportunities for growth,” CloudAccess CEO Jonathan Gafill said in a statement.

Traverse City-based CloudAccess also operates an office in Poland and has remote workers in Vietnam, according to its website. The company specializes in hosting and supporting Joomla and WordPress content management systems and hosts more than 15,000 websites, according to a statement.

Miller Media CEO Dan Miller said the deal is a “tremendous opportunity” for the combined organizations, noting that the new partnership also has synergies for both companies.

The terms of the contract are not disclosed.

CloudAccess is a New York-based holding company Cloud Equity Group LLC, a private equity and investment management firm focused on web hosting and cloud-based infrastructure businesses. The firm specializes in acquiring lower middle market private companies that operate on unleveraged free cash flow and have the potential for exponential growth.

Cloud Equity Group acquired CloudAccess in 2016.

James S. Joseph