How Different Web Hosting Services Can Make Or Degrade Your Ecommerce Business
2.14 billion. This is the number of digital shoppers likely to buy from ecommerce sites in 2021. And that number is only expected to increase with an estimate. 90% of purchases to be made entirely online by 2040.
Unsurprisingly, many e-commerce companies large and small have set their sights on this target market and are taking proactive steps to harness the immense potential of the industry.
While there are many things that can make or break your ecommerce business, making sure that the technical cogs in your business are in place and aligned with your strategy is an important step in ticking the list.
The basis of any successful eCommerce website is the efficiency of its hosting. One of the main things for this is choosing the right hosting solution for your business. Choosing the right solution and the right hosting plan can involve a lot of research. However, before you even get started, there are some basic requirements that you need to keep an eye out for.
Web hosts and your ecommerce business
Here are some key considerations for web hosting services, which can make or break your ecommerce business, depending on how efficiently you have implemented it:
Web hosting security
Hackers attack servers with vulnerabilities, which makes your website vulnerable to hacking if you do not keep the web hosting solution secure. As an e-commerce business, you want to be able to reassure your customers that their data is safe and secure, which is why choosing the cheapest option might not be the most ideal solution.
Before choosing a web hosting solution, you need to make sure that it will be able to provide you with the highest levels of security. Major hosting solution providers like GoDaddy and BlueHost, while expensive, can be great options to consider. Most web hosts also offer free or low cost SSL certificates, which you should definitely acquire for your website.
Pro tip: To avoid any security issues, make sure the hosting solution you choose takes the necessary security measures and offers the most up-to-date software.
You might have come across some great ecommerce websites that frequently experience issues and lose out because they have longer downtime. Downtime is basically the amount of time the server is offline, typically for maintenance or updates.
Another unfortunate scenario is the downtime caused by a sudden surge of high traffic to the website, which can be quite intimidating for ecommerce sites. Imagine having a huge sale on your website, promoting it for weeks, and on D-Day when thousands of customers come to your website, they just can’t get to it. Very few brands can recover from this kind of critical situation.
To prevent this from happening to you, it is strongly recommended that you learn about the host downtime. Some vendors go the extra mile and even work with you to coordinate downtime during low traffic hours so your business isn’t affected.
Pro tip: Some of the best hosting providers offer over 99.99% uptime or under 0.8 hours per month.
It’s time to ask yourself some critical questions.
What type of support and integration are you looking for? Do you already have a website? Do you need additional support such as a payment gateway or shopping cart integrations?
Several hosting solution providers offer several plugins and integrations for easy implementation of payment gateways and shopping carts on your website. On the flip side, budget hosting solutions may not provide you with customizable integrations that can increase the cost of developing your website.
Additionally, as an e-commerce brand, you may also need up-sell options in your cart, which may be available only with the selected plugins.
For example, if you have created a WordPress website for your e-commerce brand, make sure that your favorite Woocommerce plugins can be easily integrated into your website for peak performance at all times. In this case, WordPress hosting solutions such as DreamHost or SiteGround may be of more help.
Pro tip: Make a list of the integrations you’re looking for before you even start looking for hosting solutions. Many companies like Woocommerce and Shopify allow you to set up an eCommerce store, choose plugins, and choose hosting solutions, all in the same interface.
One of the worst experiences a customer can have on an ecommerce site is having to wait indefinitely for products to load. They might as well lose patience, change websites, and never buy from your website again. It is estimated that 57% of customers will abandon your website if they have to wait more than 3 seconds for it to charge. The speed at which your website loads has a lot to do with which hosting plan you’re on.
Some of the more trusted and popular hosting providers find the perfect balance between server locations and accounts per server, among other factors, but not all make the right choices. Some of the other servers have a page load time of 5-10 seconds, which is asking too much of your customers, to be honest.
Pro Tip: Load times can impact your SEO performance as well, which can help increase your reach and improve your rankings on Google.
With the right hosting solution to protect you, you have endless possibilities. You can rest assured when making important decisions for the expansion and growth of your business, without having to worry about delays or potential downtime. Once these challenges are eliminated, your ecommerce business can thrive and deliver exceptional customer experience and performance.
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