6 Things to Look for in a Web Development Partner

Every business needs a website. While some businesses can get away with a do-it-yourself approach to their website, most benefit from the involvement of a professional web developer.

Talented web developers can create beautiful, modern websites that can go hand-in-hand with the digital experiences produced by the world’s biggest brands. Plus, they know what makes websites work, pull their weight, and act as revenue streams for the companies that own them.

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Choosing the right developer to create your website is an important decision. Here are six things to look for in a web development partner.

Even a great web developer may not be the right choice if they don’t match your style of communication and teamwork. How you partner with the developer you choose makes as much of a difference as the talent and dedication of the developer.

Don’t underestimate the value of ambiance. Great partnerships can arise from a creative synergy between developer and client, each contributing to a shared vision.

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Also pay attention to how they communicate with their team. Are they open to feedback? Do they respect the talents of their team members and take full advantage of them? The developer’s synergy with his team is at least as important as his synergy with you, as he will rely on the team to perform tasks above your pay grade.

Of course, how well you get along with the developer isn’t everything – they also need to be able to do the job. Verify that the developer has a track record of success. View testimonials, request testimonials, and review the developer’s website portfolio.

But don’t stop there. Even a portfolio of beautiful websites may not tell the whole story. Make sure the developer has a track record of success in your industryby creating websites similar to your vision.

Don’t settle for a developer who intends to learn on the job, or who tries to draw comparisons between your project and his past projects when your gut tells you the projects are too different to correlate.

Whatever your industry, whatever type of website you are planning, some web developer has a successful track record in building websites like this. Look for one.

Web development is an ever-changing landscape. Last year’s best practices are already fossils. The website you have in mind might be out of date. Find a web developer who understands what works nowwhat users are looking for now.

A good web development partner keeps abreast of industry trends, including best practices for design, user experience, and security. They know how to create a “future-proof” website, anticipating your future needs. They can develop a website with a responsive theme that can be updated as design aesthetic trends change.

Agile isn’t the only development methodology for digital products like websites, but it’s the most popular digital development methodology for a reason. Preferred by 86% of software developers, agile produces 28% better results compared to other methodologies according to a study by PWC.

The various agile software development methodologies organize a project into short “sprints,” bursts of development activity with continuous feedback, improvements, and interactions between self-organizing cross-functional teams. Each iteration of the product gets better and better.

This methodology is particularly effective in website development, as websites lend themselves to iterative development with continuous improvement, as well as easy prototyping and ongoing user testing.

One of the benefits of the agile methodology is that with the right team and stakeholder buy-in, its success is virtually guaranteed. Each iteration builds on the previous one, based not only on the principle of continuous improvement but also on user feedback. The website you eventually launch will have had plenty of time to adapt to user feedback. Even if user feedback suggests a pivot or a complete overhaul, agile is “agile” enough (hence the name) to keep up with feedback.

Agile has several advantages to consider when looking for web application development services.

Web development can be hectic. The project can expand or contract in the blink of an eye. New comments can completely reshuffle priorities or add heavy functionality to the backlog. It’s not planned on the back of a napkin. The Right Web Development Partner always demonstrate commitment to diligent time management and prioritization.

Look for a partner who adheres to a strict schedule, with schedules and prioritized systems in place to keep the team focused and accountable. Check what communication channels they have with each other, as well as with you as a stakeholder.

Look for a developer who adheres to the “80/20 rule”: 20% of the inputs produce 80% of the results and vice versa. Ineffective teams focus on the 80% of the actions that produce only 20% of the results. Developers with good priorities focus on the 20% of actions that will produce 80% of the results.

Web developers are artists in a way, and every artist is tempted to show off, to do things just because they canregardless of the wishes of the patron who pays for them.

Good web development partners remember who their real customer is. And it’s actually not you, it’s your users. Your customers. The people who will actually interact with the website as a fully realized digital experience.

UX is short for “user experience” – the user’s interaction with the website. Make sure your developer doesn’t just have a beautiful website, but one that takes the user on an immersive journey, ultimately leading to a definite business outcome.

Whatever your web development aspirations, choose the partner who shares your vision and has the skills to make it happen. The website they will develop for you will have the potential to become a growth engine and a cornerstone of your business.

James S. Joseph